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Zuckerberg declared "the future is private."

Zuckerberg declared "the future is private."



Considering Facebook's privacy scandal, this is really an extraordinary slogan.

But the 34-year-old billionaire is struggling to build a new type of privacy hub, and he showed more of his views on future application suites at the developer conference F8 on Tuesday.

When Zuckerberg started, he wanted to use a self-deprecating joke to ease the atmosphere. He said that Facebook had a good understanding of privacy management. As a result, the audience was indifferent.
The future will revolve around six core principles: private interaction, encryption, reduced durability, interoperability, and secure data storage. But Facebook's definition of privacy is not what private people understand.

When people talk about user privacy related to Facebook, they often talk about Facebook and its greedy algorithms being irresponsible to users. The company has burst into scandal over the use of user data on an unprecedented scale, while building extremely complex internal profiles for users for advertising.

Facebook now plans to encrypt messages for users-yes, this will mean that Facebook cannot read your private communications.

But this company with a market value of $ 550 billion will still draw exquisite user portraits, depict your identity, record your behavior, label your social relationships, brands you like, places you ’ve been to, your school, Your friends, your website and when you visit them, your favorite web pages, your community, the public content you post, your family members and their own personal hobbies, event tickets you buy, your secret admiration , The retail channel you bought the product from, the videos you watched, and more, and then feed all of them to complex and opaque algorithms to serve you ads.

Under the bells and whistles of all privacy rights, and behind the shiny white paint, the core advertising machine still has the same old formula and taste.

This is not privacy in any traditional sense.

You didn't leave Facebook's garden-it just got bigger

Zuckerberg's unconventional definition also extends to "interoperability."

It usually refers to the ability of different computer systems, networks, operating systems, and applications to work together and share information. For example, .JPEG image files or emails that can be opened on Windows and MacOS can be sent between Gmail and Yahoo Mail.

But Zuckerberg adopted a more narrow definition, "you can use any of our applications to contact your friends."

Facebook's plan is to merge backends for Messenger, WhatsApp and Instagram DM. This can be convenient for users in a short time, without the need to specifically log in to a special platform. It is equivalent to using QQ to send and receive information on WeChat directly.

True interoperability can bring great convenience to cross-platform communication users-but it may also erode Facebook's dominant position in the communication ecosystem.

Facebook's remarks are even more compelling, as the company has repeatedly touted the benefits of openness over the past decade, hinting at exaggerating the privacy crisis.

"People's understanding of privacy is changing." Zuckerberg said in a 2010 interview with Time magazine. " People don't want full privacy . They don't want confidentiality. They want control— — What they share, not what they share. "

Now, facing increasing public oversight and increasing regulatory risks-Facebook says it is the one that is changing.

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